Competitive Intelligence
Built for Medical Aesthetics
AesthetEdge gives independent med spas the same caliber of market intelligence that enterprise healthcare systems spend six figures to get.
The Problem We Solve
92% of independent med spas make marketing and growth decisions without competitive data. They don't know which keywords their competitors rank for, how their review profile compares to the practice down the street, or whether their market is oversaturated or wide open.
Large healthcare systems have entire competitive intelligence departments. Solo practitioners and small groups don't. That gap costs them patients every day — patients who search "botox near me," find a competitor first, and never know your practice exists.
AesthetEdge closes that gap. We deliver the same depth of competitive analysis that a $50,000 consulting engagement produces — custom-researched for your specific practice, your specific competitors, and your specific market.
What We Deliver
Every report is built from scratch using real data collected for your practice. No templates. No generic advice. Three dimensions of competitive intelligence:
Search & Digital Visibility
15+ high-intent keyword rankings, Local Pack position mapping, organic vs. paid coverage, and exactly which competitors own the searches your ideal patients are running.
Reputation Intelligence
Review volume and velocity analysis, sentiment scoring, treatment mention patterns, competitor reputation benchmarking, and review response strategy.
Market & Growth Opportunity
Market saturation analysis, competitor pricing and positioning, demographic opportunity mapping, revenue projections with transparent formulas, and expansion potential.
30/60/90 Day Action Plan
Specific, prioritized actions tied to your data. Which keywords to target first, which GBP fields to optimize, which competitor gaps to exploit. Detailed enough to hand to a VA.
How It Works
Data Collection
We pull real-time data from Google Search API, Google Business Profiles, review platforms, Census demographics, and competitor websites for your specific market.
Multi-Layer Analysis
Your data runs through our intelligence pipeline — strategic analysis, independent challenger review, and quality verification. Every finding is cross-checked and every dollar figure shows its formula.
Actionable Report
You receive a comprehensive report with specific findings, ROI projections, competitor deep-dives, and a prioritized action plan. Typically delivered within 48 hours.
Not Another Marketing Agency
What We Don't Do
- Run ads or manage PPC campaigns
- Build websites or landing pages
- Post on social media
- Sell retainers or long-term contracts
- Offer generic industry reports
What We Do
- Show you exactly where you're losing patients
- Name the competitors beating you — and how
- Calculate the revenue impact with formulas shown
- Deliver specific actions, not vague recommendations
- Build every report fresh from your data
Our Data Sources
Every claim in an AesthetEdge report is backed by verifiable data. We pull from:
Search & Ranking Data
Google Search API for real-time keyword rankings, Local Pack positions, People Also Ask queries, and ad presence across 15+ high-intent keywords per market.
Review & Reputation Data
Google Business Profile reviews, Yelp ratings, and platform-specific sentiment. NLP analysis on actual patient language — what they praise, what they mention, what drives loyalty.
Market Intelligence
Census demographics, household income data, Google Trends demand signals, competitor density mapping, and service offering analysis across every practice in your radius.
Industry Benchmarks
ASPS procedural statistics, AmSpa Medical Spa State of the Industry reports, BrightLocal consumer review data, and proprietary benchmarks from 200+ practice analyses.
Areas of Focus
Most practice owners are making six-figure marketing decisions based on gut feeling. We give them the same competitive intelligence that Fortune 500 companies use — applied to their specific market, their specific competitors, and their specific growth opportunity.
Why This Exists
The medical aesthetics industry is projected to reach $28B+ by 2027. New practices open every month. Patients have more choices than ever. And most practice owners have no idea how they stack up against the med spa that opened two miles away last quarter.
AesthetEdge was founded on a simple observation: the practices losing patients to competitors weren't losing on clinical quality. They were losing on visibility — invisible where patients actually search, outranked by competitors with weaker reviews but better SEO, and making growth decisions without the data to back them up.
Our reports start at $995. They pay for themselves the first time you capture a patient who would have gone to a competitor you didn't know was outranking you.
See What We See in Your Market
Every report is built fresh for your specific practice, your specific competitors, and your specific market.
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