Bright Smile Cosmetic Dentistry ranks in the top 3 for 7 of 23 tracked dental keywords, including your anchor term “cosmetic dentist scottsdale.” Your Local Pack appearance rate of 58% is above the market average of 42% but significantly below Desert Smiles (84%) and Scottsdale Smile Design (76%).
The critical finding is a keyword gap of 8 high-value terms where your top competitor Desert Smiles ranks and you do not appear in the top 20. These include “same day crowns scottsdale,” “emergency dentist scottsdale,” and “dental bonding near me” — terms with combined monthly search volume of 2,840. Closing even half of this gap could generate an estimated 35-50 additional monthly website visitors with high purchase intent.
Your website’s technical SEO is functional but unoptimized: page speed scores 62/100 on mobile, schema markup is absent, and service pages lack the depth needed to compete for long-tail procedure keywords. These are addressable issues with measurable impact timelines.
Rankings tracked across 23 dental keywords using geo-fenced search from Scottsdale 85251. Data includes organic positions, Local Pack placements, featured snippets, and People Also Ask inclusions. Search volume from Google Keyword Planner (Scottsdale DMA). Competitor websites audited for on-page SEO, page speed, schema markup, and content depth. Patient intent mapped to the awareness-consideration-decision framework.
Organic search positions for 16 high-value dental keywords, geo-fenced to Scottsdale 85251. Position “—” indicates not in top 20.
| Keyword | Vol/Mo | You | Desert Smiles | Smile Design |
|---|---|---|---|---|
| cosmetic dentist scottsdale | 1,900 | #3 | #1 | #2 |
| veneers scottsdale | 880 | #2 | #4 | #1 |
| invisalign scottsdale | 720 | #3 | #2 | #5 |
| teeth whitening scottsdale | 590 | #5 | #1 | #3 |
| dental implants scottsdale | 1,300 | #6 | #2 | #4 |
| best dentist scottsdale | 2,100 | #3 | #1 | #2 |
| smile makeover scottsdale | 320 | #1 | #3 | #6 |
| porcelain veneers cost | 480 | #2 | #5 | #1 |
| dental bonding scottsdale | 260 | #7 | #2 | #4 |
| invisalign cost scottsdale | 390 | #3 | #1 | #6 |
| emergency dentist scottsdale | 1,100 | — | #3 | #1 |
| same day crowns scottsdale | 440 | — | #1 | #4 |
| dental implants near me | 3,200 | #14 | #5 | #8 |
| sedation dentistry scottsdale | 210 | — | #2 | #7 |
| cosmetic dentist near me | 4,400 | #11 | #4 | #6 |
| teeth whitening near me | 2,900 | #16 | #7 | #9 |
You hold top-3 positions for your three highest-value branded procedures: veneers (#2), smile makeover (#1), and porcelain veneers cost (#2). These cosmetic-specific terms carry the highest patient lifetime value — an average veneer patient generates $8,400 in initial revenue plus $1,200/year in maintenance visits.
Google Local Pack (Map Pack) presence across 23 tracked keywords. The Local Pack captures 44% of clicks for dental searches with local intent.
This is a 1,300 searches/month keyword with high commercial intent. Desert Smiles and Camelback Dental Arts occupy the Pack. Your exclusion is likely driven by: (a) no dedicated implants page on your website, (b) fewer implant-specific reviews vs. competitors, and (c) GBP category listing omits “dental implant provider.”
Your Google Business Profile is missing: Q&A section (0 entries vs. Desert Smiles’ 23), business description keywords, 3 secondary categories, and service area definitions. GBP completeness directly correlates with Local Pack inclusion probability.
| Practice | GBP Completeness | Local Pack Rate | Photos | Q&A Count |
|---|---|---|---|---|
| Desert Smiles | 96% | 84% | 187 | 23 |
| Scottsdale Smile Design | 91% | 76% | 142 | 15 |
| Bright Smile Cosmetic | 74% | 58% | 64 | 0 |
| Camelback Dental Arts | 82% | 67% | 93 | 8 |
| Pinnacle Peak Dentistry | 89% | 72% | 118 | 12 |
Keywords where Desert Smiles ranks in the top 10 and Bright Smile does not appear in the top 20. Combined gap volume: 2,840 searches/month.
| Keyword Gap | Monthly Volume | Desert Smiles Rank | Content Needed |
|---|---|---|---|
| same day crowns scottsdale | 440 | #1 | CEREC/technology page |
| emergency dentist scottsdale | 1,100 | #3 | Emergency services page |
| sedation dentistry scottsdale | 210 | #2 | Sedation options page |
| dental financing scottsdale | 180 | #4 | Financing/payment page |
| full mouth reconstruction | 320 | #6 | Complex case page |
| kid friendly dentist scottsdale | 290 | #5 | Family dentistry page |
| TMJ treatment scottsdale | 160 | #7 | TMJ/specialty page |
| gum contouring scottsdale | 140 | #8 | Gum aesthetics page |
This is the second-highest volume dental keyword in Scottsdale and you have zero visibility. Emergency patients have the highest same-day conversion rate (62%) and frequently become long-term patients. Desert Smiles captures this traffic with a dedicated emergency page featuring same-day appointment guarantees and after-hours phone routing.
Desert Smiles’ website has 47 indexed service pages (avg. 1,200 words each) versus your 12 pages (avg. 380 words). Their blog publishes 3-4 posts per month targeting long-tail keywords. This content advantage is the primary driver of their organic visibility gap.
Dental search keywords mapped to the patient decision journey. Your visibility is strongest at the decision stage but weakest at awareness, where the largest volume exists.
Scottsdale dental search volume by month (indexed, 100 = peak month). Clear seasonal patterns suggest content and ad spend optimization opportunities.
| Procedure | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Invisalign | 100 | 94 | 78 | 72 | 68 | 62 | 58 | 65 | 74 | 71 | 66 | 70 |
| Teeth Whitening | 72 | 68 | 82 | 95 | 100 | 88 | 70 | 62 | 58 | 65 | 74 | 80 |
| Veneers | 92 | 85 | 80 | 78 | 82 | 76 | 68 | 72 | 100 | 88 | 74 | 70 |
| Dental Implants | 78 | 82 | 85 | 80 | 76 | 72 | 68 | 70 | 82 | 100 | 95 | 74 |
Invisalign search volume surges 45% in January, coinciding with New Year self-improvement intent. This represents a predictable demand spike. Practices that launch Invisalign promotions in mid-December capture early-stage searchers. Your current marketing calendar does not include seasonal Invisalign campaigns.
Teeth whitening search volume increases 38% in April-May as patients prepare for summer events and weddings. A targeted campaign in late March could capture consideration-stage searchers before they commit to a provider.
Fall represents the secondary demand cycle for major procedures. Patients returning from summer vacations initiate longer-term treatment plans. Implant searches peak in October, likely driven by year-end insurance benefit exhaustion (use-it-or-lose-it dynamics).
Technical SEO audit of brightsmilesaz.com. Scores reflect Google PageSpeed Insights and Lighthouse metrics.
Your website has zero structured data. Adding LocalBusiness, Dentist, and MedicalOrganization schema would enable rich snippets (star ratings, hours, phone) in search results. Competitor Desert Smiles has full schema implementation, which contributes to their enhanced SERP presentation and estimated 18% higher click-through rate.