Dental Aesthetics Intelligence

Your patients are choosing
between you and 42 other practices

Data-driven competitive intelligence for cosmetic dental practices. Know your market, your competitors, and your growth opportunities — before they know yours.

View Intelligence Reports
201K+
Active US Dentists
30%+
DSO-Affiliated
$1.8M
Avg Practice Revenue
$9.4B
US Cosmetic Dental Market
600+
PE Dental Deals/Year

The dental landscape is consolidating — fast

DSOs now control over 30% of US dental practices and are acquiring at record pace. Private equity deployed $4.7B into dental in 2025 alone. If you're running an independent cosmetic practice, you're not just competing with the dentist down the street — you're competing with corporate playbooks backed by nine-figure war chests.

DSO Expansion Accelerating
Heartland, Aspen, and Pacific Dental Services are adding 200+ locations per year. Their marketing budgets dwarf independent practices by 50-100x.
Clear Aligner Competition
Despite SmileDirectClub's exit, Byte, Candid, and other DTC aligner brands continue to capture the Invisalign consideration funnel before patients reach your chair.
Review Velocity Arms Race
Top-performing practices generate 30-50 new reviews monthly. If your review velocity is flat, your organic ranking is declining even if your star rating holds.
Insurance-Free Cosmetic Shift
Cash-pay cosmetic procedures (veneers, whitening, bonding) are growing 12% annually. Practices not positioned for this shift are leaving margin on the table.

Independent practices that understand their competitive position don't just survive consolidation — they capture the patients that corporate dentistry can't retain.

Sources: ADA Health Policy Institute 2025, Bain & Company Dental PE Report, IBISWorld, Grand View Research

Every data point your practice needs

Each report is built from 100+ verified data sources specific to your market. Real data, real competitors, real opportunities.

Reputation
Reputation & Review Intelligence
$995

Patients choosing between you and the practice across town check reviews first — 94% of dental patients read online reviews before booking. This report maps your review position across platforms, identifies procedure-level sentiment patterns, flags provider-specific risks hidden in review language, and benchmarks your response rate against the practices actually winning new patients in your area.

  • Cross-platform review audit: Google, Yelp, Healthgrades, ZocDoc, RealSelf
  • Procedure-mention sentiment: veneers, Invisalign, implants, whitening, crowns
  • Provider-level risk: individual dentist ratings and complaint pattern detection
  • Review velocity benchmarking with patient conversion impact modeling
Up to $60K+ in annual revenue from improved review volume & response rates*
Order Report — $995
Search Visibility
Search & Local Presence
$995

72% of patients searching "cosmetic dentist near me" never scroll past the Local 3-Pack. If you're not in it for "veneers [your city]" or "Invisalign near me," you're invisible to your highest-value patients. This report maps your ranking across 30+ procedure-specific keywords, identifies the exact queries where competitors outrank you, and reveals seasonal search patterns that should drive your marketing calendar.

  • Local 3-Pack rankings for 30+ procedure-specific dental keywords
  • SEO gap analysis: keywords competitors rank for that you don't
  • Patient intent mapping: awareness, consideration, and decision stage searches
  • Seasonal trend analysis (aligner peaks Jan-Feb, whitening peaks May-Jun)
Up to $90K+ in annual revenue from local 3-Pack ranking & organic patient acquisition*
Order Report — $995
Operations
Competitive Operations
$1,495

You're setting fees for veneers, choosing aligner systems, and building membership plans without knowing what the practice three miles away charges or offers. This report maps procedure-level pricing by provider, credential and staffing patterns, membership economics, and technology investments (CEREC, 3D scanning, digital smile design) that signal competitor positioning.

  • Procedure-level pricing: veneers, Invisalign, implants, whitening, crowns, bonding
  • Staffing credential analysis: specialist ratios, associate hiring signals
  • Membership and loyalty plan comparison with retention ROI modeling
  • DSO and PE threat assessment with expansion timeline intelligence
Up to $180K+ in annual revenue from pricing corrections & service gap capture*
Order Report — $1,495
Demographics
Market Demographics
$1,495

Cosmetic dental demand correlates tightly to demographics: veneer demand peaks in 30-50 year olds with household income above $100K; implant demand skews 55+ with strong insurance or cash reserves. This report sizes your actual addressable market by zip code and identifies the neighborhoods where your ideal patients live, work, and search.

  • Target demographic sizing by zip code with procedure-demand correlation
  • Income-to-treatment propensity mapping (veneers, implants, aligners)
  • Market saturation ratio benchmarked against ADA regional averages
  • 3-5 year demographic growth trajectory with service mix implications
Up to $250K+ in annual revenue from targeting underserved demographics & optimizing ad spend*
Order Report — $1,495
Expansion
Expansion Intelligence
$3,495

A second location is a seven-figure decision with a 3-5 year payback. This report evaluates candidate zones the way DSOs do — total addressable market, competitive density, buildout cost modeling, cannibalization analysis against your existing patient base, and multi-scenario revenue projections with break-even timelines.

  • Multi-location feasibility with whitespace mapping of underserved zip codes
  • Buildout cost modeling: lease, equipment, staffing ramp by submarket
  • Cannibalization analysis against your existing patient base
  • Three-scenario revenue projections with month-by-month break-even timeline
Up to $500K+ in avoided risk from choosing the right location vs. wrong one*
Order Report — $3,495

*Estimated financial impact based on 2025-26 industry benchmarks ($1.8M avg practice revenue, $2,800 avg cosmetic case value). Actual results vary by market, location, and implementation.

Save 30%
Complete Intelligence Package

All four core reports in one delivery

$3,495 $4,980
Reputation & Review Intel
Search & Local Presence
Competitive Operations
Market Demographics

Expansion Intelligence can be added for $2,495 (bundle discount applied)

Order Complete Package — $3,495

See exactly what you're getting

Browse our sample reports — real analysis structure, real data format, real deliverables.

Note: All sample reports use fictional data for "Bright Smile Cosmetic Dentistry," an illustrative practice created for demonstration purposes. No real business is represented. Your report contains real, verified data specific to your market.

How we build your intelligence

Transparent process, verified sources. Every data point is traceable to an official public record or licensed API.

Competitor Mapping

Google Places API for practice locations, business profiles, and specialties across your competitive radius. State dental board licensing records for provider credentials.

Review Intelligence

NLP-powered sentiment analysis across 1,000+ reviews from Google, Yelp, Healthgrades, and ZocDoc. Procedure-category attribution and provider-level scoring.

Demographics

US Census ACS 5-year estimates for income, age, education by zip code. ADA Supply & Demand data for dentist-per-capita saturation ratios.

Pricing & Staffing

Published fee schedules, practice websites, and patient-reported costs. Job postings from Indeed, LinkedIn, and DentalPost for staffing and expansion signals.

100+ data points per report. AI-assisted collection and analysis with MD-level clinical review. All sources TOS-compliant. Data refreshed at time of purchase. Benchmarks from ADA 2025 Survey of Dental Practice.

Be among the first to use AesthetEdge for Dental

We're onboarding a small group of independent cosmetic dental practices for our dental launch cohort. Early adopters receive a complimentary competitive snapshot and priority access to new report types.

MD

Built by a Clinician

Diana Chen, MD — data science background, hundreds of market analyses completed across medical aesthetics and dental. Reports are written clinician-to-clinician, not by a marketing agency. AI-assisted data collection ensures thoroughness across thousands of data points.

API

Verified Public Data Only

Every data point comes from official APIs, public records, and published sources. Census demographics, Google Business Profiles, published pricing, job postings, state dental board records. Fully compliant, ethically sourced.

Beta

Launch Cohort Benefits

Free competitive snapshot of your market. Priority pricing on future report types. Direct access to Diana for methodology questions. Your feedback shapes the product.

Get a free competitive snapshot of your dental market. Limited spots.

How it works

1

We Research Your Market

Tell us your practice and location. Our team collects competitive data across reviews, search rankings, pricing, staffing, demographics, and DSO activity in your area.

2

Deliver Your Report

Receive a password-protected intelligence briefing — interactive HTML for your team and a print-ready PDF for your records.

3

Make Data-Driven Decisions

Use competitive intelligence to inform fee schedules, hiring, marketing spend, service expansion, and strategic positioning against DSOs and chains.

Common questions

Reports use real-time API pulls at the time of purchase. Google rankings, review counts, and business profile data reflect your market as of the day we generate your report. Demographics use the most recent Census ACS 5-year estimates. ADA supply data is updated annually.

Yes. We use only official APIs (Google Places, Census) and publicly published data (fee schedules, job postings, review platforms). No scraping, no TOS violations, no private patient data. Every source is listed in your report methodology section.

Traditional dental consultants charge $5K-$20K+ for engagements requiring months of meetings. Our reports deliver deeper competitive data at a fraction of the cost, backed by verified public data sources — no discovery calls, no retainers, no upsells. Data delivered, decisions enabled.

Absolutely. Many of our highest-value insights come from identifying cosmetic procedure gaps in markets dominated by general practices. If you're offering veneers, whitening, or aligners alongside general care, understanding your cosmetic competitive position is critical for growing that revenue stream.

Yes. We flag DSO affiliations (Heartland, Aspen, Pacific Dental, etc.), identify corporate-backed marketing spend signals, and track expansion timelines. Understanding the DSO playbook is essential for independent practice strategy.

Yes. We publish full sample reports using a fictional practice (Bright Smile Cosmetic Dentistry, Scottsdale AZ). Browse every section, chart, and recommendation before you order. Links are above in the Sample Reports section.

How many dental practices are competing in your market?

Enter your zip code for a free snapshot of your competitive landscape

🔒

Secure Payment

All transactions processed through Stripe with bank-level encryption

Licensed Data Sources

All intelligence derived from official APIs and public records — fully compliant, ethically sourced

Instant Delivery

Interactive HTML report and print-ready PDF delivered instantly after purchase

🛡

100% Confidential

Your report is password-protected. We never share client data or intelligence

📄

Non-Refundable

Due to the custom research involved, all report purchases are final